Cherry on the Lake
The challenge
The project required a delicate balance—capturing the "Southern Chic" soul of the property without feeling dated or overly digital. We needed to bottle the magic of the iconic "Cherry" camper while ensuring the brand felt sophisticated enough for modern families. The goal was to create a visual invitation to slow down, shifting the focus from a standard rental to a hand-crafted guest experience.
What we did
We swapped the generic "Airbnb rustic" look for an energetic palette of cherry reds against an airy, soft teal. The typography uses the textured styles of Espiritu for a hand-stamped feel. To lean into the "Texas soul," we hand-drew the sailboat, cowboy boot, and Shasta camper in Procreate, deliberately keeping the linework fluid and imperfect. Adding a heavy grainy texture was the final step to nail that retro, lived-in feel, resulting in a flexible illustrative system that’s cohesive, nostalgic, and just plain fun.
Hospitality
Custom illustration
Brand identity design
Graphic design
Merchandise & collateral
2026
Cherry on the Lake is an experiential retreat on the shores of Lake Chandler, Texas. The property offers a unique duality: a modern lake house paired with a 1960s Shasta camper. They partnered with us to build an identity that moved away from generic "rustic" tropes toward a brand that feels like a fresh, breezy lakeside escape with a retro heartbeat.