Doggy spot is a pop-up urban stop in Riga designed to make city life more comfortable for dogs and their owners. By tackling everyday challenges like the lack of waste bins and green patches, the project offers a highly practical solution while advocating for a more inclusive environment. We built a brand that instantly communicates this functional purpose while keeping the energy light and welcoming. Drawing direct inspiration from urban road signs, we delivered a bright, eye-catching visual identity that stands out on the city streets and makes spending time outdoors effortless.