hay & fin
The challenge
The client approached us with a new business and a clear creative goal — to develop custom illustrations for specialty baby bibs, meant to protect the baby’s neckline when starting solids. These bibs were originally handmade by the founder for her own daughter, and the product had quickly evolved into something meaningful for other families as well. Our task was to create a collection of playful, whimsical, organic, child-like motifs with pops of color that would appeal to both babies and parents alike.
What we did
We created three custom themes: Harvest – a cheerful mix of soft, rounded fruits and veggies; Outer Space – a playful arrangement of rockets, planets, and stars floating through an imagined sky; and Desert – a gentle composition of lizards, armadillos, and blooming cacti set against sun-soaked terrain.
Each pattern was illustrated by hand, with a gentle flow and a playful, textured feel. As an addition to the main patterns featured on the front, we also created hand-drawn dot prints for the back side of the bibs. These were color-matched to each theme, adding a soft contrast and helping tie the whole product together through thoughtful, consistent detailing. The result is a joyful and intentional set of illustrations — inclusive, warm, and full of personality — brought to life through soft, printed fabric and transformed into specialty baby bibs made for everyday rituals.
_gif.gif)
Baby accessories
Illustration
Graphic design
Pattern design
Art direction
Print repeat design
2025
This US-based small business creates elevated essentials for young families who value beauty and practicality in equal measure. The brand specializes in thoughtfully designed specialty bibs and accessories that that combine gentle function with elevated simplicity. Each product is rooted in everyday rituals, crafted with care, and inspired by a love for small moments. The brand celebrates softness, quality, and quiet charm, inviting parents to embrace both the mess and the magic of mealtime.