Little Art Pals
The challenge
Our challenge was to develop an identity that felt as vibrant and expressive as the children it was designed for—playful, approachable, and full of character. The visuals had to strike the right balance: fun without feeling too chaotic, structured but never stiff. We needed to build a brand that could capture attention, spark creativity, and feel right at home in classrooms, online platforms, and the hearts of young artists.
What we did
We started by selecting a bright and colorful palette that reflects the playful nature of kids and joy of their creativity. To bring the concept to life, we created custom illustrations featuring art-inspired objects like paintbrushes, palettes, eyes, and squiggly doodles.
At the heart of the identity is a friendly icon—a smiling color palette with eyes and a cheerful expression. This playful symbol embodies the “art pals” concept, adding a touch of whimsy and personality to the brand, and also reflecting the welcoming environment children can expect in their classes.
The result is a vibrant, memorable brand identity that is both playful and youthful, celebrating the joy of artistic exploration. It captures the essence of creativity and inspires kids to dive into the world of art with excitement, confidence, and a sense of wonder.
Children's education
Branding
Digital design
Graphic design
Illustration
2024
Little Art Pals is a creative hub where children can explore their imagination, express themselves, and discover the joy of art. Focused on nurturing young talent, the brand is all about making creativity accessible, fun, and engaging. Through hands-on classes and activities, Little Art Pals fosters a sense of community, encourages self-expression, and helps children build confidence in their artistic abilities. It's a place where every child’s creativity is celebrated, and their ideas are brought to life with enthusiasm and care.